By engaging the creative brain, the individual is freed to form deeper connections to the whole.

Whilst it may sound like a cliché, it's true. By forcing the attendees to approach collaboration in an unfamiliar way, Action Painting breaks down established patterns and routines and facilitates a more intuitive and systemic response to problem solving.

Participants become, over the course of a workshop, true artists: experiencing the fear of the blank canvas yet able to make rapid decisions. Reacting – acting.

The role of the artist is to shake up ideas, to deconstruct and rebuild better, to provide a different perspective on a given situation. Is that not also the role of tomorrow's entrepreneur?

Using precepts borrowed from the Automatist movement - represented by artists such as Jackson Pollock, Georges Matthieu and Willem de Kooning - Action Painting animateurs guide the group through a series of steps to build up a masterpiece that encompasses the work of every individual involved.

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